TRIDENT: THE CULTURE OF THE SHOW
Trident Music comes to life from the historic Trident Agency, a company founded by Maurizio Salvadori in 1970 and an active player in the music show business sector. In the early '70s, the main activity was the organization of Italian tours of foreign groups such as Van Der Graaf Generator, Patto, Incredible String Band, King Crimson, Traffic, Genesis, a group that performed with Trident for the first time outside of England.
In those years, the very strong youth protests led to numerous concert accidents and made their organization quite dangerous. Trident Agency therefore dedicated the activity to Italian artists, outside the scope of the disputes. In the following three years, Trident Agency worked as a management company of the most important Italian group of the time, Pooh, first in terms of sales and turnout at concerts.
From 1977 to 2000, all the activity was almost exclusively aimed at booking and management and in this field, Trident stood out for being the first agency to organize and produce the world tours of two important Italian artists, Eros Ramazzotti and Laura Pausini, who performed in those years in all European countries, in Eastern countries and in South America.
Over the years, Trident Agency followed and organized the tours of the most prestigious Artists in the international music scene, to name a few: Michael Jackson, Rod Stewart, Simple Minds, Ray Charles, Genesis, Pooh, Amanda Lear, Miguel Bosè, Rockets, Irene Grandi, Litfiba, Franco Battiato, Biagio Antonacci, Fiorella Mannoia, Edoardo Bennato, Laura Pausini, Carmen Consoli, Fabrizio De Andrè, Renato Zero, Ligabue, Antonella Ruggero, Articolo 31, Pino Daniele, 883 and many others.
In 2001, Trident Agency was acquired by the Clear Channel group which later merged into Live Nation / Milano Concerti.
From 2001 to 2004, Maurizio Salvadori held the position of CEO in the company.
TRIDENT MUSIC TODAY
In 2004, again under the direction of Maurizio Salvadori and with the entry into the company of Marco Sorrentino, Trident Music was born.
Today, Trident is a top reality in the Italian show business world, made up of a team of professionals and a vast network of collaborators.
In this new dimension, Trident directly manages the business of some of the major Italian Artists.